Proposed Web Domains .Netflix

Proposed Web Domains .Netflix - The largest-ever expansion of the Internet’s naming system is coming — and the world got its first look at the list of proposed new Web domains on Wednesday. The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit organization that manages this piece of the Internet’s infrastructure, has been preparing for this almost-anything-goes domain name expansion for nearly a decade.


Last June, it formally approved the expansion and started planning the application process for new generic top-level domains (gTLDs) — the “.com” part of website addresses.

ICANN received 1,930 proposals for new domain names. The applicant list included several automakers like Fiat, Chrysler and Volkswagen — as well as a few banks including JPMorgan Chase (JPM, Fortune 500) and Barclays. Several tech companies, including Apple (AAPL, Fortune 500), Google (GOOG, Fortune 500), Netflix (NFLX) and AOL (AOL), also submitted applications to turn their brand name into a domain. CNNMoney parent company Time Warner filed an application for .HBO.

Amazon (AMZN, Fortune 500) submitted applications for 76 gTLDs, including .read, .store, .music, .fire, .cloud, .news and .pay. Google also played big, applying for 102 new domains.