Wednesday, 4 July 2012
Spider-Man Box Office First Day
That's the best Tuesday any movie has ever had. "Transformers," which made $27.9 million on July 3 seven years ago, held the mark.
Spidey's haul came from 4,318 theaters and was pumped by premium 3D prices and Imax theaters, which accounted for $4 million. The per-screen average was a muscular $8,040.
Pre-release analysts' projections had "Amazing Spider-Man" landing between $120 million and $140 million for the six days, and the web-slinger is now on pace for the high end of that range.
Sony marketers clearly stoked anticipation for the reboot of their $2.5 billion franchise, starring Andrew Garfield and Emma Stone in the lead roles with Marc Webb directing. And Tuesday's big bow had to calm concerns about the five-year gap between this film and the last installment.
Frist-day audiences loved it, with those under 18 giving it an "A" CinemaScore and those over 18 giving it an "A-."
Universal's "Ted" showed their was room in the holiday marketplace for more than "Spider-Man." The R-rated tale of the foul-mouth teddy bear rolled up $8.7 million Monday and added $8.4 million Tuesday from 3,239 theaters, raising its domestic gross to $71.5 million.
Disney's Pixar film "Brave" took in $5.3 million Monday and $5.6 million Tuesday from 4,164 locations. It's now at $142.8 million in the U.S.
Warner Bros.' "Magic Mike" made $5 million Monday and $5.4 million Tuesday on 2,930 screens and will dance past the $50 million mark Wednesday.
When the "The Amazing Spider-Man" swings into more than 4,000 theaters Tuesday, the villainous Lizard will be Spidey's on-screen nemesis. At the box office, the bad guys could be a foul-mouthed teddy bear and, down the road, a certain Caped Crusader.
Sony is confident that the fourth installment in the $2.5 billion franchise -- it's been five years since the last one -- will bring back fans and make new ones. And box office analysts agree, projecting a haul between $120 million and $140 million from the six-day July 4 weekend.
Those are huge numbers but not in the range of "The Avengers," which bowed with a record-breaking $207 million weekend, and likely not in the range of "The Dark Knight," which has been breaking pre-sale records.
But last weekend's breakout box office performances by "Ted" and "Magic Mike" could create a hitch for the web-spinner, and if they over-perform in the their second weeks, it could have an impact on "The Amazing Spider-Man."
"The word of mouth on both of those films is very good," BoxOffice.com editor-in-chief Phil Contrino told TheWrap Thursday, "and 'Magic Mike' is still something of an event movie for many women."
And while Warner Bros.' "The Dark Knight Rises" is still two weeks away, it's hard to argue that it isn't already casting a shadow on the box office. Warner Bros. made tickets available online in June, and presales have been significant.
Also Read: yahoo